For more than 18 years, I have had the pleasure of creating and executing the Go To Market strategy (GTM) for nonprofits, startups, enterprise companies, and established businesses. Over the years, I have worked as a salaried member of the executive team, contract consultant, single independent contributor, agency liaison, and built and managed marketing departments from the ground-up. I have been the driving force behind marketing and communications campaigns to generate sales leads, raise awareness, create product or service demand among other goals and deliverables.